The thorny ethics of corporate sponsorships
WATCHBusiness + Leadership
BY The Ethics Alliance 10 DEC 2019
With a workforce that increasingly prizes purpose led organisations, how can businesses make mutually beneficial brand alignments as an extension of their own values?
And what should they do if it all goes horribly wrong? In this series of short interviews, The Ethics Alliance draw on the experiences of organisations who have successfully overseen hugely profitable and meaningful partnerships and weathered the crisis of negative associations to pave a way forward.
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