Renewing the culture of cricket

Renewing the culture of cricket
Opinion + AnalysisBusiness + LeadershipRelationshipsSociety + Culture
BY The Ethics Centre 26 NOV 2019
On March 24, 2018, at Newlands field in South Africa, Australian cricketer Cameron Bancroft was captured on camera tampering with the match ball with a piece of sandpaper in the middle of a test match.
It later emerged that the Australian team captain Steve Smith and vice-captain David Warner were complicit in the plan. The cheating was a clear breach of the rules of the game – and the global reaction to Bancroft’s act was explosive. International media seized on the story as commentators sought to unpack cricket’s arcane rules and its code of good sportsmanship. From backyard barbeques to current and former prime ministers, everyone had an opinion on the story.
For the players involved, retribution was swift. Smith and Warner received 12-month suspensions from Cricket Australia, whilst Bancroft received a nine-month suspension. The coach of the Australian team, Darren Lehman, quit his post before he had even left South Africa.
But it didn’t stop there. Within nine months, Cricket Australia lost four board directors – Bob Every, Chairman David Peever, Tony Harrison and former test cricket captain Mark Taylor – and saw the resignation of longstanding CEO James Sutherland as well as two of his most senior executives, Ben Amarfio and Pat Howard.
So, what happened between March and November? How did an ill-advised action on the part of a sportsman on the other side of the world lead to this spectacular implosion in the leadership ranks of a $400 million organisation?
The answer lies in the idea of “organisational culture,” and an independent review of the culture and governance of Cricket Australia by our organisation – The Ethics Centre.
Cricket Australia sits at the centre of a complex ecosystem that includes professional contract players, state and territory associations, amateur players (including many thousands of school children), broadcasters, sponsors, fans and hundreds of full-time staff. As such, the organisation carries responsibility for the success of our national teams, the popularity of the sport and the financial stability of the organisation.
In the aftermath of the Newland’s incident, many wanted to know whether the culture of Cricket Australia had in some way encouraged or sanctioned such a flagrant breach of the sport’s rules and codes of conduct.
Our Everest process was employed to measure Cricket Australia’s culture, by seeking to identify the gaps between the organisations “ethical framework” (its purpose, values and principles) and it’s lived behaviours.
We spoke at length with board members, current and former test cricketers, administrators and sponsors. We extensively reviewed policies, player and executive remuneration, ethical frameworks and codes of conduct.
Our final report, A Matter of Balance – which Cricket Australia chose to make public – ran to 147 pages and contained 42 detailed recommendations. Our key finding was that a focus on winning had led to the erosion of the organisation’s culture and a neglect of some important values. Aspects of Cricket Australia’s player management had served to encourage negative behaviours.
It was clear, with the release of the report, that many things needed to change at Cricket Australia. And change they did.
Cricket Australia committed to enacting 41 of the 42 recommendations made in the report.
In a recent cover story in Company Director magazine – a detailed examination of the way Cricket Australia responded in the aftermath of The Ethics Centre’s report – Cricket Australia’s new chairman Earl Eddings has this to say:
“With culture, it’s something you’ve got to keep working at, keep your eye on, keep nurturing. It’s not: we’ve done the ethics report, so now we’re right.”
Now, one year after the release of The Ethics Centre’s report, the culture of Cricket Australia is making a strong recovery. At the same time as our men’s team are rapidly regaining their mojo (it’s probably worth noting that our women’s team never lost it – but that’s another story).
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The power of community to bring change

The power of community to bring change
Opinion + AnalysisSociety + Culture
BY The Ethics Centre 19 NOV 2019
On Thursday night, a group of impassioned supporters and philanthropists gathered for a raw look at the work required to get an Ethics Centre program off the ground.
It was our very first Pitch & Pledge event – a unique crowdfunding concept by The Funding Network where charities pitch their funding needs live to a room of curious minds.
The format required three of our program leaders – Alex Hirst, Sally Murphy and Matt Beard – to take to the stage to make a six minute appeal for support for their work. Alex shared why she believes the Festival of Dangerous Ideas is critical to a tolerant society, Sally argued why more people need access to our free counselling helpline, Ethi-call, and Matt canvassed the idea of a budding young philosopher to further our work.
Following their pitches and a barrage of interesting questions from the floor, our leaders were asked to leave the room for a nail-biting window of time while guests pledged their support for their favourite program.
In an electric, emotionally charged and heartwarming hour we raised over $80,000 across the three causes, as well as further pro-bono support. We are incredibly grateful for the generosity of those who attended, and invite you to take a look at the pitches below and consider if there’s one worthy of your backing as well.
1. Support a truly independent Festival of Dangerous Ideas
Alex compelled us to realise that 10 years on from the first Festival of Dangerous Ideas (FODI) in 2010, it’s no longer just a world of dangerous ideas we are considering – it’s the dangerous realities we need to be afraid of. Our modern world of opinion echo chambers and media algorithms that serve to confirm our biases, has lead to an inability across society to have informed and hard conversations about opposing views.
FODI is about challenging our ways of thinking, not confirming them. Sharing personal anecdotes and stories from FODI followers, Alex captured, to a rapt crowd, the sheer necessity of expansive thinking and contested ideas.
“Unchallenged ideas are after all some of the most dangerous, and they are reaching us in more ways than ever before. Reaching right into the heart of the home, and into our everyday lives.”
“If we are unable to have hard conversations, if we are untrained at listening to the ideas that we just don’t want to hear, then our ability as a society to face these dangerous realities together doesn’t exist”.
Ticket sales from the annual festival cover just 50% of festival running costs. Alex, and FODI, need support to bring critical thinking back to challenge dangerous realities in 2020.
Donate here: https://www.thefundingnetwork.com.au/ethics-centre
2. Help Ethi-call guide people through life’s tough decisions
Sally knows challenging situations. As a volunteer Ethi-call counsellor and manager of the service, she’s heard first-hand the difficult and often crippling dilemmas people face, and the impact a call with a trained expert can have.
In a landscape where communities are lacking connection, where neighbours don’t drop in for tea, families don’t spend quality time and friendships take place in text messages, more people feel they don’t have anyone to talk to about the challenging and tricky issues that they are facing.
Ethi-call is a free and independent service. It allows callers to share their troubles, explore their options and think about a path where perhaps there was none before.
Delicately sharing the challenges of two callers to the service, Sally showed the breadth of issues the service can help shine a light on. Whether it’s a young Australian choosing between duty and desire, the very hard choice many of us face around aged care for our ageing parents or a rural farmer forced into making the most heartbreaking choices due to drought, choice is a shared human experience and one that we don’t have to face alone.
Ethi-call only works if people use it. And to use it, they need to know it exists. Sally’s hope was to raise enough funding to let more people in need know that this vital service exists and to upgrade call technology to support additional privacy, a barrier to calling for potential users in the past.
Donate here: https://www.thefundingnetwork.com.au/ethics-centre
3. Plant the seed for a better ideas and fund a Young Philosopher
Dr Matt Beard is a philosopher who knows the value of a curious mind. It’s that itch that makes you wonder why the world is the way it is, that drives you to question what you’ve learnt to find a better way. He’s spent his working life scratching that itch.
Philosophy, Matt believes, is curiosity in motion. The history of philosophy is littered with world-changers. And the history of world-changers is littered with philosophy like Martin Luther King, and the foundations of the Universal Declaration of Human Rights. It’s not just that they changed the world. It’s they were fuelled by the work of philosophy and philosophers.
At The Ethics Centre, we’ve spent thirty years developing new ideas and better worlds. We haven’t always gotten it right, and we’ve never done it alone, but there’s been one constant throughout the process – philosophy. From Primary Ethics in schools teaching children how to think critically, to Short & Curly downloaded over one million times, to Ethical by Design, a research paper that introduces much needed principles for designing ethical technology.
As one of just two philosophers on our staff, Matt says there are less philosophers, and less diversity of ideas than we need to address all the issues rising up out of the cracks in Australia. He says the ideas and possibilities for creating powerful positive change are endless, such as teaching ethics classes prisons, lowering recidivism rates, rethinking media ethics and the limits of free speech or understanding and addressing hate speech and political division in Australia.
But what we don’t have is the capital to support growing our staff. With more funding we can recruit, mentor and house the next generation of budding young philosophers at The Ethics Centre.
Donate here: https://www.thefundingnetwork.com.au/ethics-centre
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Do we have to choose between being a good parent and good at our job?

Do we have to choose between being a good parent and good at our job?
Opinion + AnalysisRelationships
BY Matthew Beard The Ethics Centre 6 NOV 2019
I’m half writing this, half thinking about whether it is the best use of a few precious, toddler-free moments.
“Framing the issue of work-life balance – as if the two were dramatically opposed – practically ensures work will lose out. Who would ever choose work over life?” writes work-life guru Sheryl Sandberg.
Who indeed?
Well, for one, those who can’t afford to walk away from a job. Unless you’re living very comfortably, you’ll usually be forced to choose work over life. But even setting aside the many people who find themselves in that situation, it’s not clear we live in a world that enables people to choose life over work. Take me, for example.
Today is Friday. It’s the beginning of my three-day weekend. Thanks to flexible working arrangements, Friday is my father-son day. We go to the park, get errands done, pop out to the zoo – it’s brilliant, and I wouldn’t swap it for anything. You’d think I’m the perfect demonstration of Sandberg’s argument, but I’ve got itchy feet. So here I am, writing an op-ed.
Or rather, I’m half writing, half thinking about whether this is the best use of a few precious, toddler-free moments. Would I rather get things done around the house and revel in the simple, domestic bliss of a clean kitchen or a floor free of stickers, marbles and other paraphernalia?
I feel this back-and-forth all the time. It’s a war of identities: the professional version of me is ambitious, busy, focused and demanding; domestic me is patient, spontaneous and calm (for the most part). To be honest, it’s exhausting, and it’s beginning to make me think we haven’t fully figured out what work-life balance really means.
At the moment, we think about work-life balance in terms of the way we allocate our time. A well-balanced life is one in which you can leave work at a reasonable hour, spend enough time on parental or annual leave with loved ones, and where parents can balance care obligations to enable both people to have flourishing lives and careers.
“A well-balanced life is one in which you can leave work at a reasonable hour, spend enough time on parental or annual leave with loved ones, and where parents can balance care obligations to enable both people to have flourishing lives and careers.”
A look at recent proposals in the work-life balance seems to support this: the four-day working week, gender-balanced leave policies, email restrictions and unlimited annual leave all march to the beat of the time-maximisation drum.
This is where I think Sandberg is right – there is something wrong with painting work and life as diametrically opposed, but it’s not what she thinks. It’s because it permits a world in which “work” and “life” are kept totally separate and are permitted to operate according to different norms and values.
My favourite example of this is the unintended viral sensation Robert Kelly, his kids Marion and James and his wife Jung-a Kim, who together conspired to make the best couple of minutes of television in BBC history. After the incident, Kelly copped criticism from some circles for failing to be a good father because he didn’t scoop his daughter up and pop her on his knee during an international broadcast interview. By contrast, the BBC praised Kelly for his professionalism.
Whether Kelly did the right thing or not depends on how you define him in that precise moment. Was he a father or a professor? For Kelly, in the midst of that moment, the dilemma is the same: who should he choose to be, right now?
Unfortunately, based on our current norms around professionalism, he can’t be both at the same time. According to the scripts he seems to have been judged by, Kelly needed to be detached, rational and stoic and simultaneously warm, unconditionally affectionate and responsive. And this is why I think the work-life balance discussion needs to go beyond time and begin to think about identity. We need to permit people to express their domestic identities in the workplace – to redefine what it means to be professional so that it’s not unrecognisable to the people who know us in our personal lives.
These are all good things, but I’m not sure they can do the job on their own. Australian men often don’t take all the parental leave they’re entitled to. There’s little point giving people all this time if those people don’t know what to do with it, or aren’t equipped to use it as they should.
“As we continue to deconstruct unhelpful, gendered divisions of labour that force women to take on domestic and emotional labour and leave men to seek paid employment, there’s a good chance more people are going to start facing these choices – between professional and domestic life.”
“As we continue to deconstruct unhelpful, gendered divisions of labour that force women to take on domestic and emotional labour and leave men to seek paid employment, there’s a good chance more people are going to start facing these choices – between professional and domestic life.”
This isn’t just important for wellbeing. Bringing “domestic virtues” of emotional expressiveness, vulnerability and the like into the workforce helps shape people’s character. Our environments shape who we are. The more we’re encouraged to be competitive, ambitious or whatever else in the workplace, the harder it will be to switch gears and express patience, humility or generosity at home.
The purpose of work-life balance is to help people to flourish, live happy lives outside of work and develop into well-rounded human beings. If we’re going to do that, we need to let people be well-rounded at work too.
This article was written for, and first published by The Guardian. Republished with permission.
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Matt is a moral philosopher with a background in applied and military ethics. In 2016, Matt won the Australasian Association of Philosophy prize for media engagement. Formerly a fellow at The Ethics Centre, Matt is currently host on ABC’s Short & Curly podcast and the Vincent Fairfax Fellowship Program Director.

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The Ethics Centre is a not-for-profit organisation developing innovative programs, services and experiences, designed to bring ethics to the centre of professional and personal life.
We are pitching for your pledge

In celebration of our 30th anniversary which kicks off in November this year, we are preparing our very first live-crowdfunding ‘Pitch + Pledge’ night on Thursday 14 November.
Meet and hear directly from leaders of three of our flagship programs: The Festival of Dangerous Ideas, Ethi-call and our Young Philosopher initiative. Each speaker will pitch live on stage for six minutes each, and then answer the audiences questions. What follows is an unforgettable live-pledging experience, based on The Funding Network’s popular format.
1. Support a Truly Independent Festival of Dangerous Ideas
The Festival of Dangerous Ideas is Australia’s original big thinking festival – bringing leading minds from around the world to explore life’s most problematic and divisive issues.
Delivered in partnership with Sydney Opera House for almost a decade, last year marked the start of an exciting new phase for FODI as we branched out on our own. The 2018 festival was a triumphant sell-out, and audiences told us they walked away with a feast of new ideas and perspectives.
While FODI is well-attended and widely loved, it’s also a hugely risky and expensive event to stage. Our insistence on finding the best international storytellers, and keeping ticket prices affordable for broad audiences, pushes us into uncomfortable financial territory.
Your support will help us stage FODI as a break-even event, and allow us to keep doing it, year after year.
2. Help Us Reach More People in Need with Ethi-call
We’re enormously proud of Ethi-call. It’s our free, independent, national helpline available to all. The service provides expert and impartial guidance to help people make their way through life’s toughest challenges, when there’s nowhere else to turn.
Calls can be about almost anything – from professional issues (fraud, corruption, conflicts of interests) through to the deeply personal (birth, death, relationships, families).
There’s no other service like Ethi-call, so we receive calls from all over Australia, and all over the world. Your assistance will allow us to train more counsellors and ensure more people in need know the service exists.
3. Fund a Young Philosopher
Thirty years ago, a young philosopher with a keen interest in ethics and democracy, Dr Simon Longstaff, was appointed as The Ethics Centre’s first employee and Executive Director – a position he continues to hold today.
We’ve engaged a number of budding minds over the years to bring fresh thinking to our work, most recently Dr Matthew Beard, who plays an increasingly vital role in what we do.
We’re seeking funding to secure another bright young philosopher into our team – to apply their learnings to deliver insights and tools to help people build the skills and capacity to live according to their values and principles.
An opportunity to create a ripple effect of change
It will be a highly engaging and memorable evening for everyone involved and is an opportunity for you to get involved in some very exciting, critical projects here at The Ethics Centre.
We are putting our hearts and work on the line for your support. Pitch and Pledge will kick off at 5.30pm Thursday 14 November, at Clayton Utz offices, 1 Bligh St Sydney. Pledging starts from $100.
Please RSVP to rosemary.smithson@ethics.org.au with your details and your guests’ names to book your place to join us.
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Is masculinity fragile? On the whole, no. But things do change.

Is masculinity fragile? On the whole, no. But things do change.
Opinion + AnalysisRelationships
BY Raewyn Connell The Ethics Centre 15 OCT 2019
If we ask the question, ‘are men fragile?’ my answer would be that quite a number certainly are.
We can see this in the health data. Men, compared with women, have higher levels of some kinds of mental health problem – especially alcoholism and sociopathic disorders. Men, again compared with women, have higher levels of occupational injury and coronary heart disease, higher rates of completed suicide, and – especially young men – much higher rates of injury and death on the road.
These are all long-standing patterns, and society should provide support in the form of men’s health programmes. We should also ask why these patterns exist – given that men’s bodies are not notably weaker than women’s bodies. Which leads us to the question of masculinity.
If we ask the question, ‘is masculinity fragile?’ the answer looks different. Masculinity is a social pattern, and our societies usually define its hegemonic form in terms of power, aggression, wealth and authority. So it’s mainly men who are recruited to run the world.
We may celebrate a first female leader of some country or firm, but the enormous majority of Presidents, Prime Ministers and CEOs are actually blokes in suits. (93.4% of the CEOs of Fortune 500 corporations this year, for instance.) There have not been all that many women Popes, archbishops, chief muftis, abbots, generals, admirals, Treasurers or Directors of the CIA.
There’s a robust social basis for these patterns. Part of it is economic – for the real “gender gap”, look at the superannuation statistics. Part of it is institutional – even in our lovely universities, four-fifths of full professors are blokes, though admittedly some of them don’t wear suits.
Part of it is cultural – turn on the television, and you are likely to see a screen full of extremely fit young men giving a display of professional skill and force. Those who do it best become famous role models and are given a lot of money. Last year Cristiano Ronaldo took home 61 million dollars in salary from Real Madrid, plus 47 million in endorsements. And he was only the second highest paid footballer.
Of course there are other patterns of masculinity – we should really speak of masculinities in the plural. When the media speak of “toxic masculinity” they are pointing to a specific pattern of masculinity that is bidding for the dominant place by putting down alternatives. We have a spectacular example in the career of Mr Trump – it’s hard to miss the element of resentment and revenge in his story.
The patriarchal gender order is not a perfectly-functioning machine. Indeed, since the days of President Eisenhower and Sir Robert Menzies it has seen a deep erosion of legitimacy. What would they have made of the gay marriage survey! Well, we get a glimpse in the current authoritarian backlash around the world. Which goes to show, not that masculinity is fragile, but that gender orders change. They can change for the worse; I live in hope they will change for the better.
Raewyn Connell was one of the speakers at our IQ2 Debate ‘Masculinity – is it really so fragile?’. The debate took place at Sydney Town Hall Wednesday 23 October. She was joined by Catharine Lumby, Zac Seidler and David Leser. Watch the full debate here.
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BY Raewyn Connell
is one of Australia’s leading social scientists, specialising in class, gender, education, global patterns in knowledge, and most prominently, masculinity. She is one of four speakers at our upcoming debate, 'Masculinity – is it really so fragile'.

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The Ethics Centre is a not-for-profit organisation developing innovative programs, services and experiences, designed to bring ethics to the centre of professional and personal life.
Ethics Explainer: Peter Singer on charitable giving

Ethics Explainer: Peter Singer on charitable giving
Opinion + AnalysisRelationships
BY Dr Laura D’Olimpio The Ethics Centre 8 OCT 2019
Most people believe it is a good idea to help out others in need, if and when we can. If someone falls over in front of us, we usually stop to see if they need a hand or to check if they are OK.
Donating to charity is also considered to be helping others in need, but we may not always see the person we are helping in this case. Even so, charitable donations are viewed as praiseworthy in our society. We receive a sticker for placing spare change into a coin collection tin, and our donations are tax deductible.
Yet most people see donating to charity as a ‘nice thing to do’, but perhaps not a ‘duty’, obligation or requirement. In Kantian terms, it is ‘supererogatory’, meaning that it is praiseworthy, but above and beyond the call of duty.
However, Peter Singer defends a stronger stance. He argues that we should help others – however we can. All of us. This may look different for different people. It could involve donating money, time, signing petitions, or passing along old clothes to those who need them, for example.
If we can help, then we should, Singer argues, because it results in the greatest overall good. The small efforts of those who can do something greatly reduce the pain and suffering of those who need welfare.
In order to illustrate this argument, Singer provides us with a compelling thought experiment.
The ‘drowning child’ thought experiment
From his 1972 article, ‘Famine, Affluence, and Morality’, Singer starts with a basic principle:
“if it is in our power to prevent something very bad from happening, without thereby sacrificing anything morally significant, we ought, morally, to do it.”
This seems reasonable. He backs this claim up with the following concrete example:
“An application of this principle would be as follows: if I am walking past a shallow pond and see a child drowning in it, I ought to wade in and pull the child out. This will mean getting my clothes muddy, but this is insignificant, while the death of the child would presumably be a very bad thing”.
Obviously, we agree, we should save the child from drowning, even if it comes with the inconvenience and cost of ruining some of our favourite, expensive clothes and shoes. The moral ‘weight’ of saving a life far outweighs the cost in this scenario.
Yet, Singer extends this claim even further.
He notes that if we agree with this principle, then what follows from it is quite radical. If we act on the idea that we should always prevent very bad things from happening, provided we are not sacrificing anything too costly to ourselves, this makes a moral demand upon us.
The biggest implication is that, for Singer, it does not matter whether the drowning child is right in front of us, or in another country on the other side of the world. The principle is one of impartiality, universalizability and equality.
I can easily donate the cost of a new pair of shoes to a respected charitable organisation and save a life with the funds from that donation. In the same way as a moral agent would wade into the pond to rescue the drowning child, we can make some relatively small effort that prevents a very bad thing from occurring.
The ‘very bad thing’ may be that a child in a developing country starves to death or dies because their family cannot afford the treatment for a simple disease.
The expanding moral circle
Now, even for those in favour of charitable giving, some may argue that our duty to help does not extend beyond national borders. It is easier to help the child ‘right in front of us’, they may say. Our moral circle of concern includes our family and friends, and perhaps our fellow Australians.
But I am convinced by Singer’s argument that we ought to expand our moral circle of consideration to those in other countries, to those who live on planet Earth with us. The moral obligation to alleviate suffering has no borders.
And we are now most certainly ‘global citizens’. Thanks to our technology and growing awareness of what occurs around the globe, we have outgrown a nationalistic model and clearly inhabit an international world.
Global Citizens
In his 2002 book, One World: the ethics of globalisation, Singer supports the notion of the global citizen which views all human beings as members of a single, global community. The global citizen is someone who recognises others as more similar to rather than different from oneself, even while taking seriously individual, social, cultural and political differences between people.
In a pragmatic sense, global citizens will support policies that extend aid beyond national borders and cultivate respectful and reciprocal relationships with others regardless of geographical distance or other differences (such as those related to race, religion, ethnicity, disability, sexuality, or gender identification).
For a long time now, Singer has also been pointing out that we are all responsible for important issues that are affecting each and every one of us. Back in 1972, he claimed, “unfortunately, most of the major evils – poverty, overpopulation, pollution – are problems in which everyone is almost equally involved.”
And, with our technology, media and the 24 hour news cycle, we are now confronted with the pain and suffering of those distant others in ways that ensure they are immediately present to us. We can no longer claim ignorance of the help required by others, as social media brings their images and pleas directly to our handheld devices.
So, do we have an obligation to alleviate suffering wherever it is found? Does this obligation extend beyond national borders? Should we do what we can to prevent very bad things from happening, provided in doing so we do not have to sacrifice anything too drastic or comparable? (for instance, we need not reduce ourselves to the levels of poverty of those we seek to assist in doing so).
If you answered yes, then you may already think of yourself as a global citizen.
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Accountability the missing piece in Business Roundtable statement

Accountability the missing piece in Business Roundtable statement
Opinion + AnalysisBusiness + Leadership
BY Dennis Gentilin The Ethics Centre 3 OCT 2019
Over the past few weeks a lot has been written about the “Statement on the Purpose of a Corporation” issued by the Business Roundtable in the United States.
The Business Roundtable, an association of chief executive officers from America’s leading companies, has shifted its position on who a corporation principally serves.
The original statement, published in 1997, suggested that companies exist to serve its shareholders. The new statement, signed by 163 chief executive officers, states that “While each of our individual companies serves its own corporate purpose, we share a fundamental commitment to all of our stakeholders.”
This “stakeholder approach” to corporate responsibility is not in itself ground-breaking. Nor is it a recent invention. In Johnson and Johnson’s corporate credo developed in 1943, the company lists patients, doctors and nurses as its primary stakeholders, followed by employees, customers, communities and finally shareholders.
Indeed, the shift to a stakeholder approach may not be as profound in practice as some have suggested. Even the Business Roundtable have said that the previous statement “does not accurately describe the ways in which we and our fellow CEOs endeavour every day to create value for all our stakeholders, whose long-term interests are inseparable.”
Given this, it is possible that chief executive officers only support the stakeholder approach to the extent that it benefits both themselves and the shareholder. And we should not necessarily decry this. Adam Smith, sometimes referred to as the “father of economics”, argued that individual self-interest can produce optimal outcomes, the source of his so-called “invisible hand”.
Even Milton Friedman, the much-maligned University of Chicago economist who is often held out as being the most vocal advocate for shareholder primacy, was not ignorant to the possibility that looking after the needs of stakeholders is not necessarily at odds with generating superior returns for shareholders in the long run. Famously, Friedman wrote:
“It may well be in the long-run interest of a corporation that is a major employer in a small community to devote resources to providing amenities to that community or to improving its government. That may make it easier to attract desirable employees, it may reduce the wage bill or lessen losses from pilferage and sabotage or have other worthwhile effects.”
However, as committed as the Business Roundtable might be, circumstances will prevail that are not supportive of the stakeholder approach. Uncompetitive markets result in companies benefiting at the expense of consumers. Seemingly sensible incentive schemes can drive perverse outcomes. And a company’s products, despite being highly valued by its customers, can have broader, deleterious consequences (fossil fuel companies producing carbon dioxide, social media companies empowering covert actors, and technology companies producing “e-waste” are three examples of the latter).
The signatories to the revamped Statement on the Purpose of a Corporation would have you believe that they can be trusted to manage these types of scenarios. We should be cautious taking them at their word. History shows that even well-intentioned chief executives find it extraordinarily difficult to drive the required change in a system where the incentives endorse the status quo. And in some cases, regardless of how hard they might try, they do not have the ability to do so. The most lucid corporate purpose statement won’t save us here.
It is therefore noteworthy that the Business Roundtable has omitted the idea of accountability from its statement. If chief executive officers are serious about serving all stakeholders, how will they be held accountable?
Milton Friedman also had something to say about this. He believed that corporations should conform “to the basic rules of society, both those embodied in law and those embodied in ethical custom.” But more importantly, as laissez faire as he was, he acknowledged that there was a role for government to “enforce compliance” and hold those who don’t “play the game” accountable.
Arguably this is the most important piece of the puzzle. Strong public institutions that develop good policy and hold corporations accountable. It is also the piece that is currently missing.
The recent financial services Royal Commission was a demonstration of what can happen when boundaries are established but not enforced. In a recent speech delivered by Commissioner Kenneth Hayne, he asked us to “grapple closely” with what the seemingly endless calls for Royal Commissions in Australia “are telling us about the state of our democratic institutions.”
But more relevant to this essay, Commissioner Hayne also provided his view on purpose statements and industry codes in the Royal Commission’s final report. He labelled them as mere “public relations puffs”, proposing that the only way they can be effective is by making them enforceable:
“If industry codes are to be more than public relations puffs, the promises made must be made seriously. If they are made seriously (and those bound by the codes say that they are), the promises that are set out in the code … must be kept. This must entail that the promises can be enforced by those to whom the promises are made.”
To be sure, the stance taken by the Business Roundtable should be applauded. Their intentions are without question noble. But more powerful would be a description of how they are going to hold themselves accountable to the statement and create the conditions that deliver value for all their stakeholders over the long-term.
Of course, this exercise would reveal the costs (financial and otherwise) that are associated with being genuinely committed to positive outcomes for all stakeholders. For some chief executive officers, the price would be too high. And because, like all of us, chief executives have their limits, so too does self-regulation.
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Corporate whistleblowing: Balancing moral courage with moral responsibility

BY Dennis Gentilin
Dennis Gentilin is an Adjunct Fellow at Macquarie University and currently works in Deloitte’s Risk Advisory practice.

BY The Ethics Centre
The Ethics Centre is a not-for-profit organisation developing innovative programs, services and experiences, designed to bring ethics to the centre of professional and personal life.
The new rules of ethical design in tech

The new rules of ethical design in tech
Opinion + AnalysisBusiness + LeadershipScience + Technology
BY Matthew Beard The Ethics Centre 26 SEP 2019
This article was written for, and first published by Atlassian.
Because tech design is a human activity, and there’s no such thing as human behaviour without ethics.
One of my favourite memes for the last few years is This is Fine. It’s a picture of a dog sitting in a burning building with a cup of coffee. “This is fine,” the dog announces. “I’m okay with what’s happening. It’ll all turn out okay.” Then the dog takes a sip of coffee and melts into the fire.
Working in ethics and technology, I hear a lot of “This is fine.” The tech sector has built (and is building) processes and systems that exclude vulnerable users by designing “nudges” that influence users, users who end up making privacy concessions they probably shouldn’t. Or, designing by hardwiring preconceived notions of right and wrong into technologies that will shape millions of people’s lives.
But many won’t acknowledge they could have ethics problems.

This is partly because, like the dog, they don’t concede that the fire might actually burn them in the end. Lots of people working in tech are willing to admit that someone else has a problem with ethics, but they’re less likely to believe is that they themselves have an issue with ethics.
And I get it. Many times, people are building products that seem innocuous, fun, or practical. There’s nothing in there that makes us do a moral double-take.
The problem is, of course, that just because you’re not able to identify a problem doesn’t mean you won’t melt to death in the sixth frame of the comic. And there are issues you need to address in what you’re building, because tech design is a human activity, and there’s no such thing as human behaviour without ethics.
Your product probably already has ethical issues
To put it bluntly: if you think you don’t need to consider ethics in your design process because your product doesn’t generate any ethical issues, you’ve missed something. Maybe your product is still fine, but you can’t be sure unless you’ve taken the time to consider your product and stakeholders through an ethical lens.
Look at it this way: If you haven’t made sure there are no bugs or biases in your design, you haven’t been the best designer you could be. Ethics is no different – making people (and their products) the best they can be.
Take Pokémon Go, for example. It’s an awesome little mobile game that gives users the chance to feel like Pokémon trainers in the real world. And it’s a business success story, recording a profit of $3 billion at the end of 2018. But it’s exactly the kind of innocuous-seeming app most would think doesn’t have any ethical issues.
But it does. It distracted drivers, brought users to dangerous locations in the hopes of catching Pokémon, disrupted public infrastructure, didn’t seek the consent of the sites it included in the game, unintentionally excluded rural neighbourhoods (many populated by racial minorities), and released Pokémon in offensive locations (for instance, a poison gas Pokémon in the Holocaust Museum in Washington DC).
Quite a list, actually.
This is a shame, because all of this meant that Pokemon Go was not the best game it could be. And as designers, that’s the goal – to make something great. But something can’t be great unless it’s good, and that’s why designers need to think about ethics.
Here are a few things you can embed within your design processes to make sure you’re not going to burn to death, ethically speaking, when you finally launch.
1. Start with ethical pre-mortems
When something goes wrong with a product, we know it’s important to do a postmortem to make sure we don’t repeat the same mistakes. Postmortems happen all the time in ethics. A product is launched, a scandal erupts, and ethicists wind up as talking heads on the news discussing what went wrong.
As useful as postmortems are, they can also be ways of washing over negligent practices. When something goes wrong and a spokesperson says, “We’re going to look closely at what happened to make sure it doesn’t happen again.” I want to say, “Why didn’t you do that before you launched?” That’s what an ethical premortem does.
Sit down with your team and talk about what would make this product an ethical failure. Then work backwards to the root causes of that possible failure. How could you mitigate that risk? Can you reduce the risk enough to justify going forward with the project? Are your systems, processes and teams set up in a way that enables ethical issues to be identified and addressed?
Tech ethicist Shannon Vallor provides a list of handy premortem questions:
- How Could This Project Fail for Ethical Reasons?
- What Would be the Most Likely Combined Causes of Our Ethical Failure/Disaster?
- What Blind Spots Would Lead Us Into It?
- Why Would We Fail to Act?
- Why/How Would We Choose the Wrong Action?
What Systems/Processes/Checks/Failsafes Can We Put in Place to Reduce Failure Risk?
2. Ask the Death Star question
The book Rogue One: Catalyst tells the story of how the galactic empire managed to build the Death Star. The strategy was simple: take many subject matter experts and get them working in silos on small projects. With no team aware of what other teams were doing, only a few managers could make sense of what was actually being built.
Small teams, working in a limited role on a much larger project, with limited connection to the needs, goals, objectives or activities of other teams. Sound familiar? Siloing is a major source of ethical negligence. Teams whose workloads, incentives, and interests are limited to their particular contribution seldom can identify the downstream effects of their contribution, or what might happen when it’s combined with other work.
While it’s unlikely you’re secretly working for a Sith Lord, it’s still worth asking:
- What’s the big picture here? What am I actually helping to build?
- What contribution is my work making and are there ethical risks I might need to know about?
- Are there dual-use risks in this product that I should be designing against?
- If there are risks, are they worth it, given the potential benefits?
3. Get red teaming
Anyone who has worked in security will know that one of the best ways to know if a product is secure is to ask someone else to try to break it. We can use a similar concept for ethics. Once we’ve built something we think is great, ask some people to try to prove that it isn’t.
Red teams should ask:
- What are the ethical pressure points here?
- Have you made trade-offs between competing values/ideals? If so, have you made them in the right way?
- What happens if we widen the circle of possible users to include some people you may not have considered?
- Was this project one we should have taken on at all? (If you knew you were building the Death Star, it’s unlikely you could ever make it an ethical product. It’s a WMD.)
- Is your solution the only one? Is it the best one?
4. Decide what your product’s saying
Ever seen a toddler discover a new toy? Their first instinct is to test the limits of what they can do. They’re not asking What was the intention of the designer, they’re testing how the item can satisfy their needs, whatever they may be. In this case they chew it, throw it, paint with it, push it down a slide… a toddler can’t access the designer’s intention. The only prompts they have are those built into the product itself.
It’s easy to think about our products as though they’ll only be used in the way we want them to be used. In reality, though, technology design and usage is more like a two-way conversation than a set of instructions. Given this, it’s worth asking: if the user had no instructions on how to use this product, what would they infer purely from the design?
For example, we might infer from the hidden-away nature of some privacy settings on social media platforms that we shouldn’t tweak our privacy settings. Social platforms might say otherwise, but their design tells a different story. Imagine what your product would be saying to a user if you let it speak for itself.
This is doubly important, because your design is saying something. All technology is full of affordances – subtle prompts that invite the user to engage with it in some ways rather than others. They’re there whether you intend them to be or not, but if you’re not aware of what your design affords, you can’t know what messages the user might be receiving.
Design teams should ask:
- What could a infer from the design about how a product can/should be used?
- How do you want people to use this?
- How don’t you want people to use this?
- Do your design choices and affordances reflect these expectations?
- Are you unnecessarily preventing other legitimate uses of the technology?
5. Don’t forget to show your work
One of the (few) things I remember from my high school math classes is this: you get one mark for getting the right answer, but three marks for showing the working that led you there.
It’s also important for learning: if you don’t get the right answer, being able to interrogate your process is crucial (that’s what a post-mortem is).
For ethical design, the process of showing your work is about being willing to publicly defend the ethical decisions you’ve made. It’s a practical version of The Sunlight Test – where you test your intentions by asking if you’d do what you were doing if the whole world was watching.
Ask yourself (and your team):
- Are there any limitations to this product?
- What trade-offs have you made (e.g. between privacy and user-customisation)?
- Why did you build this product (what problems are you solving?)
- Does this product risk being misused? If so, what have you done to mitigate those risks?
- Are there any users who will have trouble using this product (for instance, people with disabilities)? If so, why can’t you fix this and why is it worth releasing the product, given it’s not universally accessible?
- How probable is it that the good and bad effects are likely to happen?
Ethics is an investment
I’m constantly amazed at how much money, time and personnel organisations are willing to invest in culture initiatives, wellbeing days and the like, but who haven’t spent a penny on ethics. There’s a general sense that if you’re a good person, then you’ll build ethical stuff, but the evidence overwhelmingly proves that’s not the case. Ethics needs to be something you invest in learning about, building resources and systems around, recruiting for, and incentivising.
It’s also something that needs to be engaged in for the right reasons. You can’t go into this process because you think it’s going to make you money or recruit the best people, because you’ll abandon it the second you find a more effective way to achieve those goals. A lot of the talk around ethics in technology at the moment has a particular flavour: anti-regulation. There is a hope that if companies are ethical, they can self-regulate.
I don’t see that as the role of ethics at all. Ethics can guide us toward making the best judgements about what’s right and what’s wrong. It can give us precision in our decisions, a language to explain why something is a problem, and a way of determining when something is truly excellent. But people also need justice: something to rely on if they’re the least powerful person in the room. Ethics has something to say here, but so do law and regulation.
If your organisation says they’re taking ethics seriously, ask them how open they are to accepting restraint and accountability. How much are they willing to invest in getting the systems right? Are they willing to sack their best performer if that person isn’t conducting themselves the way they should?
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Ethics Explainer: Agape

How many people do you think we can love? Can we love everyone? Can we love everyone equally? The answers to these questions obviously depend on what the nature of this kind of love is, and what it looks like or demands of us in practice.
“Love is all you need”
Agape is a form of love that is commonly referred to as ‘neighbourly love’, the love ethic, or sometimes ‘universal love’. It rests on the idea that all people are our ‘brothers and sisters’ who deserve our care and respect. Agape invites us to actively consider and act upon the interests of other people, in more-or-less the same proportion as you consider (and usually act upon) your own interests.
We can trace the concept back to Ancient Greece, a time in which they had more than one word to describe various kinds of love. Commonly, useful distinctions can be made between eros, philia, and agape.
Eros is the kind of love we most often associate with romantic partners, particularly in the early stages of a love affair. It’s the source of English words like ‘erotic’ and ‘erotica’.
Philia generally refers to the affection felt between friends or family members. It is non-sexual in nature and usually reciprocal. It is characterised by a mutual good will that manifests in friendship.
Although both eros and philia have others as their focus, they can both entail a kind of self-interest or self-gratification (after all, in an ideal world our friends and lovers both give us pleasure).
Agape is often contrasted to these kinds of love because it lacks self-interest, self-gratification or self-preservation. It is motivated by the interest and welfare of all others. It is global and compassionate, rather than focussed on a single individual or a few people.
Another significant difference between agape and other forms of love is that we choose and cultivate agape. It’s not something that ‘happens’ to us like becoming a friend or falling romantically in love, it’s something we work toward. It is often considered praiseworthy and holds the lover to a high moral standard.
Agape is a form of love that values each person regardless of their individual characteristics or behaviour. In this way it is usually contrasted to eros or philia, where we usually value and like a person because of their characteristics.
Agape in traditional texts
The concept of agape we now have has been strongly influenced by the Christian tradition. It symbolises the love God has for people, and the love we (should) have for God in return. By extension, if we love our ‘neighbours’ (others) as we do God, then we should also love everyone else in a universal and unconditional manner, simply because they are created in the likeness of God.
The Jesus narrative asks followers to act with love (agape) regardless of how they feel. This early Christian ethical tradition encourages us to “love thy neighbour as thyself”. In the Buddhist tradition K’ung Fu-tzu (Confucius) similarly says, “Work for the good of others as you would work for your own good.”
Another great exponent of this ethic of love is Mahatma Gandhi who lived, worked, and died to keep this transcendent idea of universal love alive. Gandhi was known for saying, “Hate the sin, love the sinner”.
Advocates for non-violent resistance and pacifism that include Gandhi, Martin Luther King, Jr., and John Lennon and Yoko Ono also refer to the power of love as a unifying force that can overcome hate and remind us of our common humanity, regardless of our individual differences.
Such ideology rests on principles that are resonant with agape, urging us to love all people and forgive them for whatever wrongs we believe they have committed. In this way, agape sets a very high moral standard for us to follow.
However, this idea of generalised, unconditional love leaves us with an important and challenging question: is it possible for human beings to achieve? And if so, how far may it extend? Can we really love the whole of humanity?
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Big Thinker: Peter Singer

Peter Singer (1946—present), one of world’s most influential living philosophers, is best known for applying rigorous logic to a range of practical issues from animal rights, giving to charity to the ethics of abortion and infanticide.
Singer was born in Melbourne in 1946 to Austrian Jewish Holocaust survivors. As a teen he declared his atheism and refused to celebrate his Bar Mitzvah. After studying law, history and philosophy at Melbourne University, he won a scholarship to Oxford University, writing his thesis on civil disobedience. In 1996 he ran unsuccessfully for the Greens in the Victorian State Parliament, and he has held posts at Melbourne, Monash, New York, London and Princeton Universities. His impact on public debate and academic philosophy cannot be overstated.
A key aspect of Singer’s contributions is the idea of ‘equal consideration of interests’. This informs both his views towards animals and charity. It means that we should consider the interests of any sentient beings who have the capacity to suffer and feel pleasure and pain.
Singer is a consequentialist, which means he defines ethical actions as ones that maximise overall pleasure and reduce overall pain. Part of what makes him such a challenging and influential thinker is his application of utilitarianism to real-world problems to offer counter-intuitive yet compelling solutions.’
Are you speciesist?
While at Oxford, Singer recalls a conversation with a friend over lunch that was the “most formative experience of [his] life”. Singer had the meat spaghetti, whereas his friend opted for the salad. His friend was the “first ethical vegetarian” he’d met. Two weeks later, Singer became a vegetarian and several years later published his seminal work Animal Liberation (1975).
Singer’s argument for not eating meat is more-or-less the same as another utilitarian philosopher, Jeremy Bentham. Bentham wrote that “the question is not can they reason or can they talk, but can they suffer?” Similarly, Singer argues that animals have the capacity to suffer. Just as we rightly condemn torture, we should also condemn practices like factory farming that inflict unjustifiable pain on non-human animals. He coined the term ‘speciesism’ to describe the privileging of humans over other animals.
Giving to charity
In Singer’s essay “Famine, Affluence and Morality” (1972), he argues that people in rich countries have a moral obligation to give to charities that help people in poverty overseas. He uses an analogy of a drowning child: if we were walking past a shallow pond and saw a child drowning, we would wade in and save the child, even if this meant wrecking our favourite and most expensive pair of shoes. Likewise, because we know there are children dying overseas from preventable poverty-related diseases, we should be giving at least some of our income to charities that fight this.
Opponents to Singer argue that his view about giving to charity is psychologically untenable, and that there are differences between giving to charity and saving a drowning child. For example, the physical act of pulling a child out from water is more morally compelling than sending a cheque overseas. Other arguments include: we don’t know the child will definitely be saved when we send the cheque, fighting poverty requires a collective global effort not just an individual donation, and charities are ineffective and have high overhead costs.
Singer concedes that there may be psychological reasons why people would save the drowning child yet don’t give much to charity, but he says even if it seems strange, rationally there are no relevant moral differences between the cases.
Responding to the criticism that charities may not be effective has led Singer to be a proponent of ‘effective altruism’. In his book The Most Good You Can Do (2015) he describes how a number of charity evaluators can recommend the most cost-effective way to do good. Singer recommends giving on a progressive scale, depending on one’s income.
Instead of pursuing careers in academia, some of Singer’s brightest past students have decided to work for Wall Street to make as much money as possible to then give this away to effective charities.
Controversy around infanticide
Singer has faced sustained criticism and protest throughout his career for his views on the sanctity of life and disability – especially in Germany, where in the 90’s, his views were compared to Nazism and university courses that set his books were boycotted. While he has always been a staunch supporter of abortion on the grounds that a foetus lacks self-consciousness and the criteria of personhood, he argues there is no moral difference between abortion in the womb and killing a newborn. Furthermore, because a newborn cannot yet be classified as a person, if its parents do not want it to survive, or if it has an extreme disability meaning that keeping it alive would be very costly, there is potential justification in killing it.
Religious sanctity-of-life critics argue that Singer’s ethics ignore the fundamental sanctity of human life. Disability rights advocates argue that Singer’s views are ableist, explaining that the quality of life of a disabled person is less than that of a non-disabled person ignores the socially-constructed nature of disability – its harms and inconveniences are largely because the built environment is made for able-bodied people.
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