Susan Lloyd-Hurwitz on diversity and urban sustainability

Susan Lloyd-Hurwitz on diversity and urban sustainability
Opinion + AnalysisBusiness + Leadership
BY The Ethics Centre 16 NOV 2022
Susan Lloyd-Hurwitz is the CEO of Mirvac, one of Australia’s largest and most respected property groups. Driven by the company’s purpose, to Reimagine Urban Life, Susan talks about how we can redefine the landscape and create more sustainable, connected and vibrant urban environments, leaving a legacy for generations to come.
“When you’re in high school you can only imagine doing the jobs you can see – you can think about being a doctor, a nurse, a lawyer because those jobs exist. But I always say to my own children that the jobs that they’re going to do don’t even exist yet.”
Susan’s parents took a huge risk when they migrated from Belfast in Northern Ireland to Australia, during the Winter of Discontent in 1978 which was characterised by widespread strikes in the public and private sector. At the time she didn’t think much of it, but upon reflection admires the sacrifices her parents made to give her a better life. First in her family to attend university, Susan completed an undergraduate law degree, but upon completion the notion of being a full time lawyer didn’t appeal to her. Deciding to study urban geography, completing a thesis on the migration of Icelanders to Australia, she says it was this rather left field thesis that set her on the path to become the CEO of Mirvac.
“In one of those moments of serendipity I called my university supervisor and said “what does someone like me do for a job?” And he said he’d had a call that very day from Knight Frank, who were looking for a researcher. And I thought, I don’t know the first thing about real estate, but I can analyse, I can write, so why not? And I jumped into real estate and 30 plus years later I’m still in the industry, having worked all around the world for iconic companies. And it was all just that one moment, one phone call to my supervisor launched me off in this direction.”
Striving for a more diverse workplace
“At Mirvac I have tried very hard to ensure we are as gender diverse as possible, and not just gender diversity, gender is just one element of it – we have a full diversity and inclusion effort going on all the time.”
The academic research into diversity is clear: diverse groups make better decisions than homogeneous ones. It’s proven across cultures, across times and across industries. Susan believes that business leaders must be absolutely conscious at all times about diversity within their work force, because if you don’t play close attention, people default to the practice of hiring those most like them. The problem is, that while some elements of diversity are easily marked, diversity of ideas and thought is a lot harder to measure, she says, “it’s not just about having 50% females at the table, it’s a lot deeper than that. You can only measure the things that are obvious, like cultural background or sexual orientation or gender. You can measure those things, and just hope that they all bring some diversity of thought.”
“I’m very, very proud that at Mirvac we have a zero like for like gender pay gap and have maintained that for six years. And it is very hard to maintain if you if you take your eye off for one minute, the gender pay gap, with all the best intentioned in the world comes creeping back into the organisation.”
What keeps Susan Lloyd-Hurwitz up at night?
“The pace of house price growth is simply unsustainable, many multiples of times greater than wage inflation, which is very anaemic. So it is something that does need urgently to be addressed.”
Housing affordability is one of the most important challenges of our time, and Susan believes the problem lies with supply, “We simply don’t do enough dwellings for the growth of household formation in this country. It is a very serious problem and better or worse in different parts of Australia.” When thinking about solutions to the housing crisis and how we might build the cities of the future, Susan has proven that she thinks very much outside the box, conceiving of the idea of “a house with no bills”. “Imagine if you could live in a house and never pay another energy or water bill. Wouldn’t it be transformational for millions of people. What if we could design a different way of building homes so that we were creating no waste?”
A shift towards a more sustainable future
“The business of business is not just business. It is a lot broader than that. People sign up for a noble mission.”
Ten years ago when Mirvac launched the “This Changes Everything” sustainability strategy, with the goal of being net positive in waste water energy by 2030 (without yet having the technology to do so) people thought she was mad. “senior members of industry said you should never set targets that you don’t know how to meet”. Despite the opposition, Susan doggedly pushed on, and fast forward to 2022, Mirvac is now net positive in scope one, and in scope two emissions are 9 years ahead of schedule. She speaks about how rapidly the notion of sustainability is changing at every level of business from the C-suite to the consumer, “our residential customers who ten years ago, if you were talking to them about sustainability upgrades in their home or apartment, they would hear corporate spin and greenwash. And now they buy sustainability upgrades because they have a desire to live in a more impactful way and with a better impact on the planet.”
“Mirvac people generally don’t wake up in the morning and think, I’m going to go generate some earnings per share today. But they do get up in the morning and think about the legacy that they’re going to leave, how they’re going to push forward design and how they’re going to think about how we can design out our waste from our sites. Those are the things that get Mirvac people motivated, and they’re an extremely passionate group of people dedicated to leaving the world a better place than when we found it.”
AUDIO: Listen to the full podcast discussion above
Susan Lloyd-Hurwitz was appointed Chief Executive Officer & Managing Director in August 2012 and a Director of Mirvac Board in November 2012. Prior to this Susan was Managing Director at LaSalle Investment Management. Susan has also held senior executive positions at MGPA, Macquarie Group and Lend Lease Corporation, working in Australia, the US and Europe.
Susan is a Director of the Business Council of Australia, member of the NSW Public Service Commission Advisory Board, a member of the INSEAD Global Board, a Trustee of the Australian Museum Foundation, and the immediate past Chair of the Green Building Council of Australia. She holds a Bachelor of Arts (Hons) from the University of Sydney and an MBA (Distinction) from INSEAD (France).
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Tim Walker on finding the right leader

Tim Walker on finding the right leader
Opinion + AnalysisBusiness + Leadership
BY The Ethics Centre 16 NOV 2022
Tim Walker was Former Chief Executive and Artistic Director of the London Philharmonic Orchestra for over twenty years. Balancing its long and distinguished history with a reputation as one of the UK’s most adventurous and forward-looking orchestras, Walker discusses what it takes to grow a profitable business and find the right leader.
Tim Walker was nine when he started learning how to play the piano, and it was only upon attending his very first orchestra, that he realised how much more fun it was to play with other people. So that night, when he arrived home Tim promptly begged his parents to let him start learning the violin too. As a child, Tim was part of the youth orchestra at school, but after a while found it wasn’t really for him… but it was the notion of managing an orchestra, a job which still had that sense of creativity and community which had stolen his heart.
Finding the right leader
“Yes the conductor holds the musicians together but he or she is also using his or her knowledge and intellect to take the written note of the composer and turn it into something that communicates with us in the audience in a very visceral sense, I would say, because it’s not only something that should hit the heart, I think it also needs to hit the head as well.”
While the musicians in the London Philharmonic Orchestra are some of the most talented in the world, it’s the addition of the right conductor that really helps the players shine. The conductor’s role is to unify all the players to one single interpretation of the music, and while the experience of being in a symphony is entirely collaborative, someone needs to ensure everything is flowing seamlessly. But finding the right person for the job hasn’t always been easy. Traditionally in the 19th and 20th centuries, it wasn’t uncommon for a conductor to lead with an iron fist, however as times have changed, so too have conductor styles.
Growing a profitable business
“Interestingly, the London Philharmonic is one of the few orchestras in the world that actually made money from international touring.”
Before Tim joined the London Philharmonic, the company was solely focused on pursuing profit – the board justified each decision by demonstrating how it would contribute to the bottom line. According to Tim, many people make the mistake of thinking just because the individual elements of an enterprise can pay for themselves, then the sum total will be a sustainable enterprise. However, Tim says there are some avenues that need to be pursued not because they generate profit, but rather because doing those things positions the orchestra for the future. As a result, under Tim’s guidance the London Philharmonic recorded all the national anthems for the London Olympics and played at the Queen’s jubilee, not because they were profitable – but because they intrinsically felt like the right thing to do.
Do people still care about orchestras?
“I think, the people do take for granted a lot of the music in their lives as being sort of like wallpaper. I remember when I was talking to somebody who may not know the London Philharmonic, but as soon as I say we recorded all the soundtracks for The Lord of the Rings, suddenly they understand… But they don’t really.”
Over Tim’s twenty year tenure as Artistic Director and Chief Executive of the London Philharmonic, he reveals the hardest part of the job was just keeping everything going. The dilemma is though some would argue that enjoying art is a necessity, music is not the equivalent of food and basic services, so the purchasing of a concert ticket is something that in times of financial stress slows or stops altogether. “You can’t let the institution die on your watch… you’re responsible for 150 full time and 75 part time employees all dependent on ensuring that they can pay their mortgages and put bread on the table.”
Tim highlights that these last few years with COVID-19 have been particularly challenging as audiences are not flocking back as they had hoped.
Tim believes the way to forge a path out of the pandemic is to remind audiences that real people are making this music. The need for live music will never go away, but when you have 200 people whose livelihoods rely on ticket sales, then large orchestras won’t be around for a long time unless we start buying tickets.
“When you care for something, you’ve also got to care for how it’s maintained. So there needs to be a cost to care. And the care for orchestras is in people making the effort to actually go to concerts and appreciate what they have.”
AUDIO: Listen to the full podcast discussion above
Timothy Walker CBE AM Hon RCM was Chief Executive and Artistic Director of the London Philharmonic Orchestra. He was formerly the founder and Chief Executive of World Orchestras and prior General Manager of the Australian Chamber Orchestra. Mr Walker was on the Board of the International Society for the Performing Arts and was Chair of the Association of British Orchestras.
He was an inaugural member of the Australian International Cultural Council, and has served as a director of the London Philharmonic Orchestra, the Henry Wood Hall Trust and the Rachmaninoff Foundation.
Mr Walker has an honours degree in Arts, a Diploma of Music and a Diploma of Education from the University of Tasmania and a Diploma of Financial Management from the University of New England. He has been a consultant to the Australia Council, Create NSW, Creative Victoria, The Australian Ballet, the Australian Festival of Chamber Music, the Tasmanian Symphony Orchestra, the Sydney Conservatorium of Music and the Orcquestra Sinfonica do Estado de Sao Paulo.
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Roshni Hegerman on creativity and constructing an empowered culture

Roshni Hegerman on creativity and constructing an empowered culture
Opinion + AnalysisBusiness + Leadership
BY The Ethics Centre 16 NOV 2022
Roshni Hegerman is one of the most awarded strategic thinkers globally. Currently JPAC Market Maker and Experience Director across sustainability and people with Oracle, she discusses creativity, psychological safety and how to construct an empowered culture.
When Roshni was a little girl growing up in India, she didn’t have dreams of being an executive or a director, she had much more humble aspirations to be a social worker. Though her parents didn’t feel it was a career path that could support a family long term, Roshni had her heart set on working with people at a local level.
With this in mind, she studied sociology and psychology in college, but then drifted into journalism and communications, which is where her marketing and communications career really begun. Although, she never did realise the goal of becoming a social worker, the ethos of social work and community has informed all of her decision making she says, “I get realy excited by the power of ideas and how they can connect with people and actually drive either a shift in perception or a shift in behaviour or give people a different lens to kind of view the world through that they wouldn’t have typically viewed it through.”
Be a radiator, not a drain
“I think that the traditional sense of creativity probably isn’t as valued as it could be. I think the use of creativity is to innovate and to do things differently and to think about how you’re going to connect in and change things in a positive way. So from that perspective, I actually think that creative thinking is the only thing that cannot be automated.”
Roshni believes that in the modern workplace, as we shift full speed into the world of automation, creativity and the capacity to think outside the box will actually be the most important skill set for young leaders and changemakers of the future.
One of the things that has stuck with her throughout her professional career is to “be a radiator not a drain”. Rather than be a drain she says, sucking the energy out of the room by sticking to the rules and following traditions, we should be radiators – empowering others, generating ideas, and inspiring new ways of thinking. “I think people are starting to realise that if you’re going to continue to do the same thing and get the same result, and the end and it’s not a positive one, then something has to change.”
Roshni often reflects on her professional practice asking a few key questions:
- How can I use my influence to be more of a radiator?
- Is there a more interesting or different direction we could consider?
- What’s stopping us from being more passionate about a project?
- How can I generate enthusiasm in my team?
- Embrace new and innovative ideas
She suggests that if you can be more of a radiator in your workplace, then people will naturally gravitate towards you, there will be less resistance to your ideas.
People who feel safe have the best ideas
“It’s when you feel like you have to meet a quota and you have to get something done that you tend to revert back to what you know and you don’t feel safe to kind of go out of that box and try something different. It’s when you have an organisation where employees feel safe to kind of give something a go and they’re empowered to be able to do that.”
In order to truly embrace one’s inner radiator, one must feel safe and confident within their team to share their ideas without fear of criticism.
Throughout her career, Roshni has explored the idea of psychological safety in the workplace environment. She suggests as leaders it’s important to create a space of safety in the workplace that allows people to feel more open to being more vulnerable whilst confident enough to have their ideas challenged.
She says, “I think it is very important to create an environment where where you don’t feel threatened by the ideas that you have. There needs to be an environment that allows you to feel at ease with sharing kind of a strong point of view, regardless of which direction you come from.”
Roshi works hard to identity the natural unconscious biases that stop team members from being curious because they believe they already know the answer. She emphasises that it’s important to consciously ask pointed questions and embed curiosity and innovation into every element of organisational structure and process in order to force people to look at things from a different perspective.
“I think it helps create a culture of discovery, empathy, curiosity, and opens up different possibilities of pathways that could be considered. So that’s one of the things I feel really excited by is going, ‘how do we consciously think about these things and what can we do to ask the right questions so that we are having the right conversations so that we can engage people’s curious mind to think about things differently?”
Contributing to a better world
“You need to be willing to have a lived experience. You can’t just say that you care about indigenous people or homeless people. You need to see it from their perspective and understand what they’re going through in order to be able to help in the way that they need you to help them, not how you want to help them.”
Despite diverting from the pathway to a career in social work all those years ago, Roshni maintains that the notion of caring for others and celebrating a sense of community has never left her. It’s important to consider the lived experience of different people, rather than assume what people need, you should strive to constantly be out in different communities and speaking to people directly in order to enrich your own perspective.
Roshni suggests it all comes down to realising that at the end of the day, we are all humans who want to be treated with dignity and respect. She believes in giving those who are underrepresented a voice, and a platform so they can get the help that they need. Her advice for the business leaders of the future is: It’s important to understand that it’s not all about you, that the world is about others, that you occupy it with. So how can you actually help make things better, not just for yourself, but for the people around you?
AUDIO: Listen to the full podcast discussion above
Roshni Hegerman is a force of nature with an unstoppable passion to move businesses and people, creating positive impact and change. Roshni currently is JAPAC Market Maker, Experience Director, with Oracle across Sustainability and People; and is founder of her own strategic creative consultancy, PinchofMasla. Roshni is global citizen unafraid of traversing new and unchartered terrain, in fact she relishes in it – working and thriving in United States, China, India and now Australia – with three beautiful children in tow. Roshni helped launch the iPhone in China, start-up BBH and BBDO in India; grow Coca-Cola’s footprint across Asia.
Roshni is a champion for diversity and inclusion and one of the most awarded strategic creative thinkers globally. She has started her own Women in Leadership networking group – “Ladies that Lunch,” to bring like-minded female leaders together to make meaningful change and collaborates closely with Igniting Change and Campfire X, tiny but meaningful organisations that spark big positive change. Roshni launched “Creating Meaningful Change” while at McCann Australia, a 365-day initiative, that puts conscious inclusion at the centre of the agency’s strategic and creative operating system.
Roshni believes that magic is found in the intersection of humanity, creativity and technology.
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Sylvie Barbier and Rufus Pollock on failure and fostering a wiser culture

Sylvie Barbier and Rufus Pollock on failure and fostering a wiser culture
Opinion + AnalysisBusiness + Leadership
BY The Ethics Centre 16 NOV 2022
Sylvie Barbier and Rufus Pollock are the partners in business and life who strive to build wiser future through culture, space and community. With a unique and innovative approach to business, the pair uncover the realities of being a leader, the importance of failure and fostering a wiser culture.
As a performer, Sylvie Barbier has a real passion for community. Her work is a tenacious exploration of the idea of “art as a conversation” and it’s these thematics of life, discussion, and unity which has equipped her to establish the Life Itself initiative. Together with her partner Rufus, a creative technologist and economist, the two have built a collective based in the half way space between Silicon Valley and the Plum Village in the South of France, which is engaged with creating a weller and wiser world.
On defining leadership
“There is an incredible thirst for leadership, not necessarily leaders – but for leadership.”
The world is in a moment of transition. There is an impending climate crisis, widening inequality as well as a huge amount of disunity and civil unrest, and Rufus believes that we must harness this specific moment in time to interrupt our current archaic notions of what constitutes a leader to craft something new and innovative. He suggests, “we are at a cultural moment where leadership is badly needed, but hugely undermined in part because of these past traumas that we are healing from.”
The reality of being leaders
“There’s always going to be a problem, you’re either not doing enough, or you’re doing too much and being oppressive.”
Having led multiple different initiatives through tech, art and community, both Sylvie and Rufus have learnt a lot about the process of leading. Now that they jointly lead Life Itself, they are encountering a whole new suite of hurdles and challenges as part of running the collaborative residency programs. The programs bring a collection of thinkers, creators, technologists and spiritualists together over an extended period to time to debate and engage with the challenges of the modern world.
Rufus says the hardest part is finding the balance as a leader, “invariably after three months there is some sort of crisis – someone is imposing too many rules, someone has to cook too often – and ultimately you are trying to facilitate the group to engage in a transformation and face these issues, what people must learn is that we need to engage with failure. We have an allergy to failure, but it’s these breakdowns which are the most valuable.”
When leaders fail
Capitalist culture dictates that when a company has some major failing – it is generally the CEO who must hand in their resignation. That the decks must be cleared for fresh blood and new ideas to flush out the old. However Rufus fears we may have gone too far, suggesting that we’ve descended into conducting “ritualised executions” when we decide someone needs to take the blame – just because the leader has left their position doesn’t mean the company will be any better off. Rufus suggests that it’s important to identify the source of the problem, and to think about the duties and responsibilities of leaders more holistically.
In reflecting on their own careers both Rufus and Sylvie acknowledge that they have made some mistakes, and at times mismanaged things. As he continues to learn about leadership, Rufus has let go of trying to achieve everything himself, saying, “leadership is about creating a space in which other people can flourish. I think more and more for myself, based on a huge number of errors, it is the act of creating space versus doing it myself which is central.”
Sylvie agrees, adding her biggest obstacle was she had a tendency to pursue ideals without being grounded in the reality of the world and the reality of who she is. She explores her issues with reconciling these two ideas, “sometimes I felt that the vision I had almost became a burden because it was my responsibility to make it happen. And if it doesn’t happen it’s my fault.”
In the past she was characterised by the ruthless pursuit of intangible goals, but found she was ultimately dissatisfied with this way of leading because when she achieved these goals she would immediately need to move on to something else and it felt particularly dissatisfying.
She concludes, “the world is already perfect the way it is, it doesn’t need to be any different than the way it is right now. And in a moment of radical acceptance, I realised I was already in paradise.”
AUDIO: Listen to the full podcast discussion above
Sylvie ‘Shiwei’ Barbier is a French-Taiwanese performance artist, entrepreneur and educator. Her work synthesizes Eastern and Western philosophies and aesthetics. She co-founded Life Itself to build a wiser future through culture, space and community. Her performance art pieces are contemporary rituals, where the audience is invited to take an active and interactive role. She uses language such as Koans as a bridge for the mind into the spiritual realm, by pushing us beyond the bounds of the intellect into a space of greater wholeness and connection.
Rufus Pollock is a technologist, entrepreneur, writer and long-term zen practitioner. He is the founder of Open Knowledge, an award-winning international digital non-profit. Formerly a Shuttleworth Fellow, Ashoka Fellow and a Mead Fellow in Economics at Cambridge University. His book the Open Revolution sets out a vision for a open, free and free information economy and has been translated into multiple languages. As a co-founder of Life Itself he brings curiosity and rigour to ongoing inquiry into how we can create a radically wiser, weller world for all.
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The sponsorship dilemma: How to decide if the money is worth it

The sponsorship dilemma: How to decide if the money is worth it
Opinion + AnalysisBusiness + Leadership
BY The Ethics Centre 28 OCT 2022
More sporting and arts bodies are thinking hard about whom they’re willing to accept funding or sponsorship deals from. But how are they to weigh the competing interests of their organisations, players and artists, and the general public?
When First Nations netballer Donnell Wallam spoke out to seek an exemption from wearing the logo of major sponsor, Hancock Prospecting, she sparked a national conversation around the role of sponsorship in sport, and what voice players ought to have in choosing which sponsors they accept and which logos they wear on their jerseys.
In the case of Wallam, Netball Australia had just signed at $15 million sponsorship deal with Hancock Prospecting, run by Gina Reinhart, the daughter of the founder, Lang Hancock. This was seen by Netball Australia as a much-needed injection of funding to compensate for the multi-million dollar debt the sport’s governing body had accrued during years of COVID-19 lockdowns and travel restrictions.
But Wallam saw something else. Front of mind for her were comments made by Lang Hancock in a 1984 documentary where he advocated that any Indigenous peoples who had not been assimilated ought to be rounded up and sterilised.
After a weeks of debate and negotiation, Hancock Prospecting withdrew from the sponsorship deal, offering short-term funding until the sporting body could find a new sponsor. In a parting shot, the company released a statement saying “it is unnecessary for sports organisations to be used as the vehicle for social or political causes” and that “there are more targeted and genuine ways to progress social or political causes without virtue signalling or for self-publicity”.
However, there is good reason to believe that Wallam and Netball Australia’s actions were more than a ‘virtue signalling’ exercise, but rather part of an increasing trend of sporting bodies and other organisations thinking carefully about whom they accept funding from and which industries they are willing to be associated with.
In recent times, a group of high-profile Freemantle Dockers players and supporters have called for the club to drop oil and gas company Woodside Energy over concerns about climate change. Australian test cricket captain, Pat Cummins, has also declined to appear in any promotional material for Cricket Australia sponsor Alinta Energy, a move backed by former Wallabies captain, and ACT senator, David Pockock.
Arts organisations have been wrestling with similar questions for some years, prompted by incidents such as the Sydney Biennale in 2014 severing its relationship with Transfield, which operated immigration detention centres, after an artist boycott, and the Sydney Festival in 2022 deciding to suspend all funding agreements with foreign governments after an artist boycott due to a sponsorship agreement with the Israeli embassy.
So how should businesses and other organisations, including sporting and arts bodies, decide whom to accept money from? How should they weigh the interests of players, artists, supporters and the wider public with their financial needs and their organisational values? How do they avoid making rash decisions that themselves trigger a backlash?
How to decide
These are difficult questions to answer, which is why The Ethics Centre has developed a specialised decision-making approach, Decision Lab, to help businesses and other organisations navigate difficult ethical terrain and make better decisions.
The Decision Lab process is designed to bring implicit thinking and buried assumptions to the surface so they can be discussed and debated in the open, providing tools to evaluate decisions before they are committed to so that key considerations are not overlooked.
The foundation of the Decision Lab is gaining a deeper understanding of the organisation’s foundational purpose for being, its values and the principles that guide it. These ought to be the starting point of any big decision, but published mission statements and codes of ethics are often overwhelmed in practice by the organisation’s Shadow Values, which are woven into the unspoken culture. The Decision Lab seeks to bring these values to the surface so they can scrutinised, revised and applied as needed.
The Decision Lab also employs a decision-making model that follows a step-by-step process that covers all the elements necessary to make a comprehensive and defendable decision. This includes factoring in what is known, unknown and assumed, such as how the funding might positively or negatively impact the community, or how it might help to promote a cause that the organisation doesn’t believe in.
It also considers the impacts of a decision on all stakeholders, including the wider community and future generations, and not just those who are closely connected to the decision.
The process also teases out the specific clash of values and principles around a particular decision, which is useful because many dilemmas follow a similar form. So if an organisation has an existing solution to one problem, it might find it already has the necessary reasoning and jusification to respond to another situation that follows the same pattern.
Finally, the Decision Lab applies a ‘no regrets’ test to ensure that nothing has been overlooked. This helps avoid situations where a decision is made yet it runs into problems that could have been forseen if the organisation had applied a more rigorous decision making process, such as a counter-backlash by other segments of their community.
The Decision Lab supports the executive team to align their decisions with the organisation’s ethics framework and helps to communicate with all the key stakeholders the rationale for decisions. By applying a more rigorous decision-making process, an organisation is better able to balance competing interests, resulting in more ethical decisions aligned to its purpose, values and principles that will hold up in the face of scrutiny.
The Ethics Centre is a thought leader in assessing organisational cultural health and building leadership capability to make good ethical decisions. To find our more about Decision Lab, or arrange a confidential conversation contact the team at consulting@ethics.org.au. Visit our consulting page to learn more.
Image by Nigel Owen / Action Plus Sports Images / Alamy
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Should corporate Australia have a voice?

Should corporate Australia have a voice?
Opinion + AnalysisBusiness + LeadershipPolitics + Human Rights
BY The Ethics Alliance Emma Elsworthy 24 OCT 2022
The Albanese government is preparing for the fight of its life to convince Australians an Indigenous advisory body, known as the Voice to Parliament, should receive a simple “yes” in a referendum due to take place in October 2023. But whether the Australian business community should abstain or pick a side in the campaign is a little more complex.
Some business leaders have already openly backed the Voice. CSL’s Brian McNamee called embedding Indigenous people into our Constitution for the first time nothing less than a “greater need” for the nation. Lendlease’s CEO Tony Lombardo said his company was “right behind” the Uluru Statement from the Heart and had urged his staff to think deeply about the constitutional amendment and the benefits for our First Nations peoples and the broader Australian community.
But business taking a public stance wasn’t always so. In decades prior, corporations strained to stay impartial by not weighing in on heavily politicised or social issues, seeing it as a polarising death wish amid the cohort of its customers who may err to the other side (though big political donations were a telling exception to this unofficial rule).
But the rise of social media in the era where progressive politics has assembled earth-shaking movements like Black Lives Matter, #MeToo and the fight to stop climate change has created a corporate environment where it’s not only expected companies to weigh in on big-ticket items – it’s great for business if they do.
Nearly 80% of Australians believe big brands should use their power to make an impact for real-world change on social and workplace inequality, according to research conducted by Nine and cultural insights agency FiftyFive5 – and it can turn into big bucks for corporations.
When beloved ice cream brand Ben & Jerry’s, which accounts for 3% of the worldwide market, announced in 2021 that it was stopping sales “in the Occupied Palestinian Territory (OPT)” because it was “inconsistent with our values”, Ben & Jerry’s sales saw a 9% yearly growth (though frustrated parent company Unilever denied the two were linked).
And it seems the Albanese government is all but expecting corporate Australia to take a stance on the Voice one way or another. In 2019, Prime Minister Anthony Albanese declared to the Business Council of Australia that business should feel free to speak out on social issues that align with their values.
“The most successful businesses operate in ways that reflect the values of their employees and their customers,” the then-opposition leader said.
“You are not just takers of profit – you see yourselves as part of the community.”
Albanese’s comments followed a heated speech from Scott Morrison’s assistant minister Ben Morton declaring chief executives “too often succumb or pander to similar pressures from noisy, highly orchestrated campaigns of elites typified by groups such as GetUp or activist shareholders”, foreshadowing the Teal uprising in the May federal election.
But corporate activism doesn’t have to mean go woke or go broke – as long as a company is seen as being consistent with its long-held values, a customer base or wider community will accept a more conservative position on a social or political issue too, as Daniel Korschun and N. Craig Smith write for the Harvard Business Review.
“People are surprisingly accepting of a company’s political viewpoints as long as they believe that it is being forthright,” the pair write.
“When a company makes sudden changes to its procedures or identity, it can raise red flags, especially with consumers for whom reliability is essential.”
To this end, a corporate in Australia that openly supports the “Yes” campaign for the Voice to Parliament may first quietly seek to understand the company’s own history with Indigenous Australia to avoid damning accusations of “woke washing” from the public.
Director of The Ethics Alliance, Cris Parker suggests leaders seek the answer to questions like: how many First Nations people are employed at the organisation, and is it far less than the 3% in wider society? Has the organisation proactively supported these staff, providing a culturally sensitive environment that recognises Indigenous rights?
“Basically, are you living the values of whatever social issue internally that you are considering speaking out about publicly?” Parker says.
For instance, when Nike released its “Dream Crazy” campaign to support Colin Kaepernick taking a knee during the American national anthem to protest police brutality, some were quick to point out Nike’s own reputation for using the sweatshop labour of people of colour abroad in countries like China.
Further, hot-button issues can polarise people not only within the customer base but within the work culture. Parker suggests that a corporation may add the most value during this time by fostering an environment where people can respectfully share ideas and reflect on issues together.
“Perhaps standing on a pedestal isn’t the approach which will have the greatest impact. Perhaps the impact of corporations is to demonstrate the ability to create spaces where there can be civil and informed debate – not to provide the decision or choice but to impartially inform employees and encourage intelligent enquiry,” Parker continues.
“When organisations shift to a specific advocacy position, particularly if it’s about members of our community, they risk disempowering those members and really we should be supporting self-determination.”
The best way to do this? Go back to the work culture, Parker suggests, and seek to use organisational values to create space for discussion, where crucially, everyone can feel included in the conversation.
Image by Matt Hrkac
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BY The Ethics Alliance
The Ethics Alliance is a community of organisations sharing insights and learning together, to find a better way of doing business. The Alliance is an initiative of The Ethics Centre.

BY Emma Elsworthy
Before joining Crikey in 2021 as a journalist and newsletter editor, Emma was a breaking news reporter in the ABC’s Sydney newsroom, a journalist for BBC Australia, and a journalist within Fairfax Media’s regional network. She was part of a team awarded a Walkley for coverage of the 2019-2020 bushfire crisis, and won the Australian Press Council prize in 2013.
How to improve your organisation’s ethical decision-making

How to improve your organisation’s ethical decision-making
Opinion + AnalysisBusiness + Leadership
BY The Ethics Centre 4 OCT 2022
Are you confident in your organisation’s ability to negotiate difficult ethical terrain? The Ethics Centre’s Decision Lab is a robust process that can help expand your ethical decision-making capability.
Imagine you run a not-for-profit that helps people experiencing problem gambling. You are approached by a high-net-worth individual connected to the gambling industry who is interested in making a substantial donation to your organisation. Funding is always hard to come by and you know you could reach many more people in need with this money. Do you accept the donation?
Or imagine you are the CEO of a publicly listed consulting firm that is deciding whether to take on a new client in the fossil fuel industry. You suspect it would be unpopular with younger members of your staff and some of your other clients, but it’s a very lucrative contract and it would significantly boost your bottom line ahead of reporting season. Do you take on the client?
What if you sat on the board of a major corporation that is planning to make a public statement urging the government to adopt a new progressive social policy. The proposed policy does not impact your business directly, but a majority of your staff support it. However, you personally have misgivings about the policy and suspect some other employees do as well. Do you put your name on the public statement?
What would you do in each of these situations? If you do have an answer, could you explain how you arrived at your decision? Could you defend it in public? Could you defend it on the front page of the newspaper?
Dealing with ethically-charged situations like these is never easy. Not only do our decisions have a material impact on multiple stakeholders, but we also need to be able to communicate and justify them. This is complicated by the fact that many of the influences on our ethical decision-making are implicit, meaning we risk making decisions based on unexamined values or we might struggle to explain how we arrived at a particular conclusion.
This is why The Ethics Centre has developed Decision Lab, a comprehensive ethical decision-making toolkit that surfaces the implicit elements in ethical decision-making and provides a robust process to navigate the ethical dimensions of critical decisions for organisations big and small.
Decision Lab
The Decision Lab process begins by clarifying the organisation’s core purpose, values and principles. The purpose includes the organisation’s overall mission, which is what it is aiming to achieve, and its vision, which is what the world looks like when it has achieved it. The values are what the organisation believes to be good and the principles are the guiderails that guide decision-making.
Even organisations that have published mission statements and codes of conduct will find that employees will have different understandings of purpose, values and principles, and these differences can influence ethical decision-making in a profound way. By bringing these perspectives to the surface, the Decision Lab process enables the diversity to be recognised and engaged with constructively rather than leaving it implicit and having different individuals pulling in different directions.
The Decision Lab also explores the process of decision-making, testing critical assumptions and taking multiple perspectives into account to ensure no key elements are overlooked. Take the hypothetical above about the not-for-profit. It would be easy to focus on the issue of whether it is hypocritical to accept money from those associated with gambling in order to fight problem gambling. But it is also crucial to consider the impact on other stakeholders, such as the beneficiaries of the not-for-profit’s services, their families and communities, or consider whether the perception of hypocrisy might affect future fundraising.
Shadow values
The process also acknowledges common biases and influences that can derail decision-making. A common one is the organisation’s Shadow Values which are the hidden uncodified norms and expectations promoted often out of awareness that can influence how the entire organisation operates. For example, many organisations explicitly subscribe to values such as integrity, but the shadow values might promote loyalty, which could prevent an employee from calling out a senior manager who is misrepresenting the work being done for a client.
The Decision Lab then provides a checklist for decisions that can be used as a ‘no regrets test,’ ensuring that all relevant elements have been considered. For example, should the consulting firm reject the contract with the fossil fuel company, it could suffer a backlash from shareholders, who argue that the board has a responsibility to create value for shareholders within the law rather than pursue political agendas. The Decision Lab checklist would ensure that such eventualities are considered before the decision was made.
The decision-making process is then stress tested against a variety of hypothetical scenarios, such as those above, that are tailored to the organisation’s mission and circumstances. This allows participants to put ethical decision-making into practice, engage in constructive deliberation and learn how to evaluate options and develop implementation plans as a team.
On completion of the Decision Lab, The Ethics Centre provides a customised decision-making framework that is tailored to the organisation and its needs for future reference.
Open book
The Decision Lab is a powerful and practical tool for any organisation looking to improve its ethical decision-making. It also has other benefits, such as increases awareness of the lived organisational culture, including the beliefs, attitudes and practices shared amongst its people. It identifies how the current culture and systems are enabling or constraining the realisation of the organisation’s goals.
By unifying employees around a common purpose and encouraging values-aligned behaviour, it ensures that the entire organisation is working as a unit towards a shared vision. The deliberative process also helps to build a climate of trust within the organisation, which aids in avoiding and resolving conflicts, as well as promoting good decision-making.
Individuals and organisations are constantly making decisions that have wide-reaching impacts. The question is: are you doing it well? The Decision Lab can ensure that your organisation’s decision-making is done in an open, robust and constructive manner, producing more ethical decisions and contributing to a positive work culture.
The Ethics Centre is a thought leader in assessing organisational cultural health and building leadership capability to make good ethical decisions. To arrange a confidential conversation contact the team at consulting@ethics.org.au. Or visit our consulting page to learn more.
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Big tech knows too much about us. Here’s why Australia is in the perfect position to change that

Big tech knows too much about us. Here’s why Australia is in the perfect position to change that
Opinion + AnalysisBusiness + LeadershipScience + Technology
BY The Ethics Alliance Emma Elsworthy 30 SEP 2022
Consumer Rights Data will bring an era of “commercial morality”, experts say.
Who are you? The question springs to mind a list of identity pillars – gender, job title, city, political leaning or perhaps a zany descriptor like “caffeine enthusiast!”. But who does big tech think you are?
Most of the time, we live in digital ignorance of the depth of data being scraped from everything from our Google searches to our Apple Pay purchases. Occasionally, however, we become only too aware of our own surveillance – looking at cute dog videos, for instance, and suddenly seeing ads for designer dog leashes in our Facebook feed.
It gets darker. In the wake of the US rolling back abortion law Roe v Wade, American women were discouraged from tracking their periods using an app on their smartphones. Big tech, pundits warn, could know when you’re pregnant – or more chillingly, whether you remained so.
In July, a report from Australian-US cybersecurity firm Internet 2.0 found popular youth-focused social media app TikTok could see user contact lists, access calendars, scan hard drives (including external ones) and geolocate our phones – and therefore us – on an hourly basis.
It’s “overly intrusive” data harvesting, the report found, considering “the application can and will run successfully without any of this data being gathered”.
Android users are far more exposed than Apple users because iOS significantly limits what information an app can gather. Apple has what is known as a “justification system”, meaning if an app developer wants access to something, it has to justify the requirement before Apple will permit it.
Should we be worried about TikTok’s access to our inner lives? With simmering geotensions between Australia and China – perhaps. The app is owned by ByteDance, a Beijing-based internet company, and the report found that “Chinese authorities can actually access device data”.
Professor of Business Information Systems at the University of Sydney Uri Gal writes that “TikTok’s data can also be used to compile detailed user profiles of Australians at scale”.
“Given its large and young Australian user base, it is quite likely that our country’s future prime minister and cabinet members are being surveilled and profiled by China,” he warned.
Australia is in a strong position to take action on the better protection of consumer data. Our world-leading Consumer Data Right (CDR) is being rolled out across Australia’s banking, energy and telecommunication sectors, placing the right to know about us back into our own hands.
Could our consumer rights expand beyond privacy rights to include specific economic rights too? Almost certainly, under CDR.
For instance, energy consumers would no longer have to wade through confusing fine print to work out whether they’re getting the best (and cheapest) electricity deal – with a click of a button they’d have their energy usage data sent to a new potential supplier, and the supplier would come back with a comparison.
That means no endless forms of information required upfront by a new provider, no lengthy phone calls spent cancelling one’s current provider, and crucially, no last-minute left-field discounts from a provider to keep you as a customer.
“Within five years, it should have transformed commerce, promoted competition in many sectors, and simplified daily life,” according to The University of NSW’s Ross P Buckley and Natalia Jevglevskaja.
“Thirty years ago, most Australian businesses thought charging current customers more than new customers was unfair and the law reflected this – such differential pricing was illegal,” the pair continued.
“Today those standards of behaviour seem to have fallen away and this is reflected in more relaxed consumer laws. In many contexts, CDR should reinstitute a commercial morality, a basic fairness, that modern business practices have set aside.”
A rethink of what it means to operate with transparency is what motivates fintech Flare, which aims at transforming the way Australians earn and engage in the workplace with superannuation, banking, and HR services.
Flare’s Head of Strategy Harry Godber was actually one of the original architects of CDR’s launch, which took place during his time in government as a former senior government advisor to Liberal prime ministers Malcolm Turnbull and Scott Morrison.
“[CDR] is designed to get rid of those barriers, get rid of the information asymmetry and allow you to have as much information about your banking products as someone else in the market as your bank has about you,” Godber said.
It’s a great equaliser, he continues, in that data will no longer separate the “haves and the have-nots” in the consumer world – essentially, financial literacy won’t ensure a consumer gets a better deal on products.
“That is a huge step forward when it comes to distributing financial products in an ethical way,” he continued.
“Because essentially it means if all data is equal, if everybody has access to every financial institution’s open product data and knows exactly how they will be treated then acquiring a customer suddenly becomes a matter of having good products, and very little else.”
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The Ethics Alliance is a community of organisations sharing insights and learning together, to find a better way of doing business. The Alliance is an initiative of The Ethics Centre.

BY Emma Elsworthy
Before joining Crikey in 2021 as a journalist and newsletter editor, Emma was a breaking news reporter in the ABC’s Sydney newsroom, a journalist for BBC Australia, and a journalist within Fairfax Media’s regional network. She was part of a team awarded a Walkley for coverage of the 2019-2020 bushfire crisis, and won the Australian Press Council prize in 2013.
Why fairness is integral to tax policy

Why fairness is integral to tax policy
Opinion + AnalysisBusiness + LeadershipPolitics + Human Rights
BY Joshua Pearl 22 AUG 2022
Pick up a first-year undergraduate economics textbook on tax and you’ll likely be apprised that there are three desired features of a tax policy: simplicity, efficiency and fairness.
The importance of the first two are somewhat obvious. Simplicity, because taxpayers need to understand how to comply with the tax system. Efficiency, because if people can easily change their behaviour to avoid paying tax, there won’t be much revenue to fund government expenditure. But fairness, the third desired feature of tax policy, is more nebulous.
Tax fairness is important not merely because economists tell us so. Rather, Australia needs to consider tax fairness for reasons such as: ensuring the continued political legitimacy of the Australian governments; because tax inherently deals with issues of inequality; and for the very practical reason of helping us deliver tax system reform.
In a liberal country such as Australia, a well-accepted norm is that restrictions on individual freedom must be justified. And in liberal philosophy, the dominate way to justify government restrictions is by considering a “public reason” test, well-articulated by influential twentieth century philosopher John Rawls’ liberal principle of legitimacy:
“Political power is legitimate only when it is exercised in accordance with a constitution (written or unwritten) the essentials of which all citizens, as reasonable and rational, can endorse in the light of their common human reason”.
Restrictions that are arbitrary, unfair, exploitative or focus on benefitting a few at the expense of the many, undermine political legitimacy because they cannot be justified. Prohibiting the Nazi swastika might be justifiable because people have a right not to be vilified or feel physically threatened. But prohibiting tattoos or facial piercings, dress wear, beach outfits or more sinisterly, citizenship based on skin colour, because they offend certain sensibilities, are not legitimate forms of government coercion because they cannot be reasonably justified using the public reason test.
Rawls considered the public reason test would apply to areas in the public domain relating to judges, government officials, and politicians. And the public reason test applies to taxation as much as any other act of government coercion. Taxation, the compulsory, unrequited payment to government, is quite literally nothing, if it is not coercive. In Australia we pay around $600bn in tax each year, over $40,000 per working person.
If the tax system is unfair, it cannot be justified. And taxation that is unjustified etches away at the political legitimacy of the Australian government and, in turn, Australian democracy.
The two primary functions of tax are:
1. to fund public goods such as military, transport, education, police and the judiciary
2. to redistribute wealth and income, through policies such as pension payments, unemployment payments, childcare and paid parental leave. Therefore, because tax impacts wealth and income distribution, as well as economic inequality, the tax system has inherent fairness implications.
Wealth and income distribution, the second function of tax, determines economic inequality, an inherent fairness issue. And to determine the required tax level requires consideration of the level of wealth and income inequality we consider fair. It might be said this issue is more relevant today than in other times in our recent history; Australian inequality measures have increased steadily since the 1980s. But even if we consider current wealth and income inequality levels as acceptable, presumably there is a limit. It is unlikely that Australia would still be considered a fair country if we were a nation of 20 billionaires and twenty million paupers.
One might be tempted to try and decouple tax issues from fairness issues by claiming Australia and our tax system is fair so long as we have equality of opportunity; instead of worrying about wealth inequality and tax, we should focus on realising Australian cultural values such as a “fair go”, a value synonymous (according to the citizenship tests new citizens take) with “equality of opportunity”.
However, a “fair go” isn’t free. For a rich child and a poor child to have the same opportunities with respect to education, learning and a successful career, we require tax. For equality of opportunity to exist, the rich parent needs to contribute more tax to fund our education institutions than what the poor parent can afford. Here, issues of tax and fairness are bound.
A less philosophical reason as to why it’s important for Australia to consider tax system fairness relates to tax reform. The consensus among economists is the Australian tax system is uncompetitive, inefficient, too complex and out of date. And they may have a point.
Australia hasn’t had meaningful tax reform for decades and is out of step with international best practice. The Federal Government deficit is large and growing, thanks in part to the former government’s COVID-19 splurges (some necessary, some arguably less so). And Australian government debt is forecast to reach a trillion dollars in the coming years, a level that may limit or preclude policy responses to future wars, pandemics, financial crises or property market crashes (and the implications of muted policy options is not merely no pink batts or no JobKeeper in time of catastrophe, but no jobs, high unemployment and potential social unrest).
Yet despite the arguments of a host of economic experts, such as ANU’s Professor Robert Breunig the former Federal Treasury head Dr. Ken Henry, OECD and IMF mandarins, to name but a few, the Australian tax system remains as it is. While tax reform by its nature is challenging (there is always a loser – someone will be paying more), it’s hard not to think the focus on tax efficiency, tax competitiveness, tax complexity and so on and so forth, has failed to create the “burning platform” needed to drive policy change. A greater focus on the fairness of the Australian tax system may be what is required to buttress the valid but sometimes technical economic arguments for Australian tax system reform.
Considering fairness of the tax system is important for political legitimacy, inequality and practical reasons. A tax system that is fair strengthens our democracy by ensuring taxation remains justifiable. Tax fairness helps us realise Australian cultural values such as equality of opportunity. And a greater focus on tax fairness might help us undertake meaningful tax reform, delivering a tax system that is simple, efficient and fair.
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The business who cried ‘woke’: The ethics of corporate moral grandstanding

BY Joshua Pearl
Joshua Pearl is the head of Energy Transition at Iberdrola Australia. Josh has previously worked in government and political and corporate advisory. Josh studied economics and finance at the University of New South Wales and philosophy and economics at the London School of Economics.
Finance businesses need to start using AI. But it must be done ethically

Finance businesses need to start using AI. But it must be done ethically
Opinion + AnalysisBusiness + LeadershipScience + Technology
BY The Ethics Centre 2 AUG 2022
Banking and finance businesses can’t afford to ignore the streamlining and cost reduction benefits offered by Artificial Intelligence (AI).
Your business can’t effectively beat the competition marketing any product in the 21st century without using big data and AI. Given the immense amount of consumer data available – and the number of channels, segments and competitors – marketers need to use AI and algorithms to operate successfully in the online environment.
But AI must be used prudently. Business managers must be meticulous in setting up rules for the algorithms’ decision making to prevent AI, which lacks a human’s inherent moral and ethical guiding force, from targeting ads towards unsuitable or vulnerable customers, or making decisions that exacerbate entrenched racial, gender, age, socio-economic, or other disparities and prejudices.
The Banking and Finance Oath’s 2021 Young Ambassadors recognised a gap in the research and delivered report: AI driven marketing in financial services: ethical risks and opportunities. It unravels the complexities of AI’s impact across the financial services industry and government, and establishes a framework that can be applied to other contexts.
In a marketing environment, AI can be used to streamline processes by generating personalised content for customers or targeting them with individual offers; leveraging customers’ data to personalise web and app pages based on their interests; enhancing customer service with chatbots; and supporting a seamless purchasing journey from phone to PC to in-person at a storefront.
Machine learning algorithms draw from immense data pools, such as customers’ credit card transactions and social media click-throughs to predict the likelihood of customers being interested in a product, whether to show them an ad and what ad to show them. But there are ethical risks to navigate at every step – from the quality of the data used to how well the developers and business managers understand the business objectives.
Using AI for marketing in financial services comes with two significant risks. The first is the potential for organisations to be seen as preying on people in vulnerable circumstances.
AI has no moral oversight or human awareness – it simply crunches the numbers and makes the most advantageous and profitable decision to lead to a sales conversion.
And if that decision is to target home loan ads at people going through a divorce or a loved one’s funeral, or to target credit card ads at people who are unemployed or living with addiction, without proper oversight, there’s nothing to stop it.
The other risk is the potential for data misuse and threats to privacy. Customers have a right to their own data and to know how it’s being used – and what demographics they’re being placed in. If your data’s out of date or inaccurate, or missing in sections, you’ll be targeting the wrong people.
All demographics – including racial background, socio-economic status, and individual psychological profile – have the potential to be misused by AI to reinforce gender, racial, age, economic and other disparities and prejudices.
Most ethical failings in AI-driven marketing campaigns can be traced back to issues with governance – poor management of data and lack of communication between developers and business managers. These data governance issues include: siloed databases that don’t share definitions; datasets that don’t refresh quickly enough and become outdated; customer flags that are incorrect or missing; and too many people being designated as data owners, resulting in the deferral of responsibility.
In human driven decision making, there’s a clear line of command, from the Board, to management, to the frontline team. But in AI-driven decision making, the frontline team is replaced by two teams – the AI developers and the team of machines.
Communication gaps emerge where management may not be familiar with instructing AI developers and the field’s highly technical nature, and the developers may not be familiar with the jargon of the business. Training across the business can act to fill these gaps.
Before any business begins to integrate AI into its marketing (and overall) strategy, it’s crucial that it adopt a set of basic ethical principles, these being:
- Beneficence (or do good): personalise products to improve the customer’s experience and improve their financial literacy by delivering targeted advice.
- Non-maleficence (or do no harm): ensure your AI marketing doesn’t target customers in inappropriate or harmful ways.
- Justice: ensure your data doesn’t discriminate based on demographics and exacerbate racial, gender, age, socio-economic or other disparities or stereotypes.
- Explicability: you need to be able to explain how your AI system makes the decisions it does and the relation between its inputs and outputs. Experts should be able to understand its results, predictions, recommendations and classifications.
- Autonomy: at the company level, governance processes should keep humans informed of what’s happening; and at a customer level, responsible decision making should be supported through personalisation and recommendation tools.
The reality is that no business can afford to ignore the benefits AI offers, but the risks are very real. By acknowledging the ethical issues, businesses can seize the opportunities while mitigating the risks, benefiting themselves and their customers.
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Facing tough decisions around redundancies? Here are some things to consider
